Analysis of entrepreneurship training in administrative management and its impact on microenterprises

Abstract

Microenterprises represent a fundamental component of Machala's economy; however, many face difficulties in growing due to a lack of administrative training. This study aimed to analyze the impact of training in administrative management on the development of microenterprises. The research was based on a quantitative approach and adopted a non-experimental, descriptive design, which allowed for the examination of the relationship between administrative management training and business growth at a specific point in time. The target population consisted of approximately 1,950 entrepreneurs from the Machala canton. To select the sample, the finite population formula was used, resulting in a representative sample of 400 entrepreneurs.
Data collection was carried out through a questionnaire used as the main instrument, consisting of 15 questions aimed at assessing the knowledge, practices, and perceptions of entrepreneurs regarding administrative management. The questionnaire was applied directly, and the results were recorded and processed digitally. For statistical analysis, the Chi-square (χ²) test was used, which made it possible to identify significant associations between variables such as the level of training and business performance, as well as between interrelated questions. Regarding data processing, the information was organized and analyzed using SPSS statistical software, which facilitated systematic and reliable analysis. The results revealed that ongoing training in administrative management is directly related to improvements in business performance, sustainability, and decision-making.